20 years in one lane. On purpose.
We don't do generalist investing. Two decades of hyper-focus gives us proprietary access, pattern recognition, and the operational judgment to help growing consumer brands become market leaders.
20
Years
Investing Exclusively in
Consumer Health & Wellness
70
+
Growth Brands Backed
100
Years
Combined Operating & Category Experience
3–5
X
Target Value Creation Horizon
500
M
Invested Capital.
Four ways we help great brands grow.
PCG gives ambitious management teams additional reach, operating experience, and decision-making support at critical moments of growth.
01
Expand Distribution
Open doors and build productive relationships across retail and emerging channels.
02
Strengthen Economics
Improve margins, marketplace performance, and omnichannel profitability.
03
Sharpen the Brand
Clarify positioning, product architecture, and the investments most likely to drive velocity.
04
Navigate Inflection Points
Work alongside leadership on the consequential decisions that shape the company’s next stage.
Backing brands that define their category.
”PCG understood the potential of Anytime Fitness and the broader health and wellness market long before it became obvious to everyone else. They brought more than capital, combining strategic insight, industry relationships, and a genuine commitment to helping us build the business. They were terrific partners during an important period of our growth.
Chuck RunyonCo-founder of Anytime Fitness (now Purpose Brands)
Operators and investors in your corner.
A dedicated team blending decades of private equity discipline with real-world consumer brand leadership.
Brent is an avid athlete and lover of the outdoors having competed in skiing, swimming, tennis, bike racing, distance running and triathlons with a personal best marathon of 2:40 (NY 1982) and personal best Ironman of 9:58 (Canada 1989). Brent’s favorite passion is time with his three children, five grandchildren, and beautiful wife of over 35 years.
Vern has always enjoyed sports and outdoor activities. Growing up on a farm he learned valuable lessons about hard work and making things grow. Most importantly, he learned that you need to work as hard as you play, a philosophy he still treasures. Today he enjoys skiing, hiking, fishing and camping with his children and grandchildren. He lives in Salt Lake City with his wife of over 40 years, conveniently close to many great outdoor activities.
Webb has a multifaceted background in entertainment, social media, and mobile working across sales, business development, and marketing capacities to drive profitability and optimize market strategy for movies, brands, and apps. He graduated from Pepperdine with a dual major in Sociology and Speech Communication. He's a dad to 3, dog lover, snowboarder, entrepreneur, and lucky husband of Deanna.
Canadian by birth, Susie is “living the dream” in Southern California with a view of the ocean. Susie has a deep love of travel - and curiosity about different cultures. To that end - she has visited all but one of the world’s continents. Aside from travel, Susie meditates daily, loves the beach, pilates, hiking, and spending time with her dog.
Ready to discuss your next stage of growth?
Whether you're a founder exploring a partnership or a Limited Partner interested in learning more, we'd welcome the conversation.
